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Both, logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law. Whereas, a trademark can be applied to the logo as it is an identifying mark of the brand identity. Registered trademarks are applied within a particular country or region and typically within a trading sector. A trademark will only cover the mark within that region or trading sector.